With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate…


Cryptocurrency News

UK to Tighten Rules on Crypto Ads to Ensure They’re Fair, Clear, Not Misleading

The U.K. government has announced plans to impose new rules on cryptocurrency ads to ensure they are fair, clear, and not misleading to consumers. The rules will be enforced by…