According to The Hindu, cryptocurrency exchange CoinDCX has brought Mr. Bachchan on board as a brand ambassador to spread crypto awareness.
CoinDCX Campaign For Crypto Credibility
With more and more Indian investors turning to cryptocurrencies, the need of the hour is to spread awareness on safe crypto investments. The exchange has pointed out that the crypto market in India is a $2 trillion industry that is only going to keep growing. And that is exactly what CoinDCX is targeting through their upcoming new campaign. As its first-ever brand ambassador and face of the campaign, superstar Amitabh Bachchan will help popularize crypto as a reliable asset class and increase its credibility among the investor crowd in India. Plus, Bachchan’s previous crypto investing experience could also come in handy. At least, that is what CoinDCX is hoping for.
Bachchan On Board
The exchange released a statement on Monday, saying,
“Through Bachchan, CoinDCX wants to convey that it is at the forefront when it comes to the safety of its users and being compliant with all the regulations. In addition, the brand aims to educate prospective users about the crypto space.”
Besides educating aspiring crypto investors, CoinDCX wants to establish its brand position at the forefront of customer safety and regulation compliance. Therefore, the crypto exchange has prioritized increasing its credibility in India’s rapidly growing digital assets space. Previously in August, it had joined the Advertising Standards Council of India (ASCI), a voluntary self-regulatory body in the advertising industry. It has also raised around $90 million in its latest Series C funding round and is now India’s first and only crypto unicorn.
Big B’s Blockchain Experience
On the other hand, the Bollywood icon Bachchan himself holds some experience in the industry. Recently he made the headlines for releasing his exclusive limited-edition NFT collection that featured his personal artworks. Back in 2015, he had also invested heavily in a Singapore-based blockchain company Meridian Tech.
CoinDCX Co-founder and CEO Sumit Gupta believes that the association will strengthen the brand’s positioning as a trustworthy crypto exchange focused on customer safety.
“Bachchan’s knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.”
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.