Architectural Digest will publish its first global print issue as part of revamped international rollout strategy

After experimenting with rolling out feature stories and videos globally this year, Architectural Digest will publish…

How ESL is bringing its tried-and-true esports event framework to the mobile space

Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming…

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays

Say goodbye to the days of late night and early morning doorbuster deals exclusive to the…

‘Becoming a direct-to-consumer company’: How Condé Nast’s Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade

For Condé Nast, 2021 was the best year the company has had in the past decade,…

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis

As underwhelming as the Cop26 climate summit was to many, it has made many marketers think…

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution

Jenny Shi, associate director of media for cannabis brand Charlotte’s Web, explained her company’s approach to…

Digiday+ Research: Vaccination requirements rare among publishers, agencies

Over the past two years, the media industry has played a crucial role in shaping the…

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited

In the absence of links to original sources, the significant impact on publishers’ traffic, and the…

TV, CTV now the ‘biggest single channel’ of advertising for alcohol delivery service Drizly

Linear and connected TV is now “the biggest single channel” that Drizly is investing its advertising…

How publishers like ESPN are assessing their TikTok videos’ performance

ESPN expects to end 2021 with close to 5 billion video views on TikTok. “We might…