How ESL is bringing its tried-and-true esports event framework to the mobile space

Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming…

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays

Say goodbye to the days of late night and early morning doorbuster deals exclusive to the…

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis

As underwhelming as the Cop26 climate summit was to many, it has made many marketers think…

Digiday+ Research: Vaccination requirements rare among publishers, agencies

Over the past two years, the media industry has played a crucial role in shaping the…

TV, CTV now the ‘biggest single channel’ of advertising for alcohol delivery service Drizly

Linear and connected TV is now “the biggest single channel” that Drizly is investing its advertising…

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

After experimentation and initial success, advertising on TikTok has gone from a nice-to-have to a have-to-have…

The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make

If you’re into gaming then chances are you’ve come across Ophir Lupu’s work. No, he’s not…

Why Fiverr believes it’s finally time to bring back OOH advertising next year

For the first time since the pandemic, freelance job marketplace Fiverr plans to bring back out-of-home…

The Rundown: How up-and-coming esports organizations are separating themselves from the pack

As gaming becomes a pillar of mainstream culture and entertainment, esports organizations are proliferating. Esports Earnings’…

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

The in-housing march is back on. As Digiday reported last week, Procter & Gamble has moved…