‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension

Travis Scott’s concert in Fortnite may have happened over a year ago, but it’s never been…

Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront

The $20 billion television upfront marketplace has wrapped up the negotiation phase, with the major broadcast…

‘They’ll demand it moving forward’: Bosses frown on remote work post-pandemic at their own peril

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends…

Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

As the battle of digital consumer privacy grows more complex and intense, most consumers are shrouded…

Advertisers could shift cookieless test budgets and approaches in light of Google cookie extension

Google’s deadline extension for ending the third-party cookie gives advertisers time to take a breather, but their agency…

‘Not a talent problem but an experience problem’: How one agency is aiming to improve DE&I with a paid fellowship

Last summer, employees and execs at Media Cause, a full service digital and creative shop with…

Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections

Every answer to that question leads to another query. Few advertisers have been able to test…

Cheat Sheet: Google extends cookie execution deadline until late 2023, will pause FLoC testing in July

Google will let the third-party cookie live on for nearly two years longer than planned. The…

‘The pandemic has proven it’s doable’: Inside Pepsico’s flexible-working model

The 80,000 office workers the food and beverage giant employs worldwide, will never again have a…

As ATT hits critical mass, media spending see-saw from iOS to Android continues

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. …